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I am amazed when I think of how far we’ve come in the past five years. Back in 2019, Cute Little Fuckers grew out of a Kickstarter campaign. In fact, we were the first adult toy company to be allowed on Kickstarter in over a decade. And we very nearly didn’t make it there.

What’s in a name, especially when it comes to our Cute Little Fuckers? It might seem like the least important part of a toy’s design, but I put a good amount of thought into naming each adorable little monster.

Growing up, I was absolutely part of the Pokémon craze. It brought with it a sense of wonder, encouraged exploration, and moved me to harness my own creativity. Sound familiar?